Undergraduates and Online Purchasing Behavior
نویسندگان
چکیده
منابع مشابه
Effects of Social Comparison on Online Purchasing Behavior
The rapid growth in online sales shows that online purchase has become a mainstream for modern consumers to acquire goods and services. In this research, we propose to use Prospect Theory as the theoretical basis to account for consumers’ psychological states in an online purchasing environment. In particular, we aim to empirically investigate whether social comparison acts as an essential fact...
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the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
15 صفحه اولPurchasing a C_4 online
Let G be a graph with edge set (e1, e2, ...eN ). We independently associate to each edge ei of G a cost xi that is drawn from a Uniform [0, 1] distribution. Suppose F is a set of targeted structures that consists of subgraphs of G. We would like to buy a subset of F at small cost, however we do not know a priori the values of the random variables x1, ..., xN . Instead, we inspect the random var...
متن کاملPredicting online-purchasing behaviour
This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...
متن کاملOnline purchasing under uncertainty
Suppose there is a collection x1, x2, . . . , xN of independent uniform [0, 1] random variables, and a hypergraph F of target structures on the vertex set {1, . . . , N}. We would like to purchase a target structure at small cost, but we do not know all the costs xi ahead of time. Instead, we inspect the random variables xi one at a time, and after each inspection, choose to either keep the ver...
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ژورنال
عنوان ژورنال: Asian Social Science
سال: 2010
ISSN: 1911-2025,1911-2017
DOI: 10.5539/ass.v6n10p133